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March 03, 2009

Ralph's Rugger: Game Over in Seattle

Donald Pittenger writes:

Dear Blowhards --

Almost exactly a year ago I wrote about a Ralph Lauren store with a sort of rugby-cum-Yale Skull and Bones theme. The togs weren't all that bad. Aside from stenciled or patched on numbers, crests and other decorations that, to my mind, made the items a bit too odd to consider buying (and my taste runs to geezer-preppy).

It seems [sniff] that the Seattle store has gone kaput even though it was located only a quarter of a mile from the University of Washington's Greek Row and a mile or two from a couple of Seattle's upscale neighborhoods (Laurelhurst and Windermere).

Lauren is still flogging the brand as this is written. The website is up and indicating that 11 stores remain. And it seems like I've seen Rugby-like clothes in the Lauren area of the Bellevue Macy's.

Given the present economy, it will be interesting to see how the concept plays out. I'm no fashion guru, so Ralph might not take my advice to eliminate the faux-1895 collegiate clutter on about half the line to broaden appeal.



posted by Donald at March 3, 2009


I don't know about you, Donald, but Costco seems to satisfy my clothing tastes just wonderfully in these times. And their clothes don't have those funky coat-of-arms thingys, either.

Posted by: Charlton Griffin on March 3, 2009 6:58 PM

I see fashions based on recycled potato sacks making a big comeback in 2010. Dresses, muumuus, etc. That and wooden barrels with suspenders because you had to pawn all your other clothes.

Posted by: Bhh on March 3, 2009 10:25 PM

I totally agree. When I want a striped shirt I don't want some embroidered YSL crap on there. Less is more. I react the same way too, I don't buy the stuff.

Posted by: Ed on March 4, 2009 12:19 AM

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