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« Doofus Guys in the Media | Main | Stores With Art Books »

October 05, 2008

Ad Copy

Michael Blowhard writes:

Dear Blowhards --

My favorite recent piece of high-flown ad copy comes from Swedish vibrator-maker Lelo:

LELO is a designer label operating in the premium segment of the erotic market space. Through a special blend of fashion, femininity, engineering and sleek Scandinavian design, LELO provides Pleasure Objects for women and their partners. By challenging the overall concept of conventional "sex toys," our vision is to create aesthetically pleasing, orgasm-inducing, high-quality alternatives to the norm and thus inspire a more female-friendly erotic market space.

Pretty deluxe! And deserving of a special Oscar for using the term "market space" twice in one paragraph. Do you suppose the team responsible for creating this jeweled ad copy had a lot of chortles about whether or not to use the terms "high end" and "low end"?

Just curious: Ladies, has the vibrator market space really been in need of serious classing-up? Ritzier materials, sleeker design, fancier packaging, higher prices -- all those attributes that some women seem to crave?

FWIW, I hear that Lelo (or rather LELO) makes very nice vibrators.



posted by Michael at October 5, 2008


Haha! Michael, what an optimist you are. Look how hard it was to get women to discuss pubic hair! Good luck on this one. xo

Posted by: Sister Wolf on October 6, 2008 3:59 AM

Looks like it's aimed at lesbians; I doubt the team was engaged in too much Freudian phallic joking-around. Men think like that because, subconsciously, we'd like to be the vibrator and the idea tickles us pink.

Posted by: SFG on October 6, 2008 5:50 PM

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