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« Airplanes Overhead | Main | How Can Brittanica Compete? »

October 10, 2006

[Every : where]

Michael Blowhard writes:

Dear Blowhards --

A design fad that 2Blowhards visitors may be familiar with has gone global. Mr. Tall sends in this photo he snapped recently in Hong Kong:

Dig those ca-razy brackets! But, as Mr. Tall observes, what really puts this particular logo over the top isn't the nonsense brackets, it's the nonsense colon inside the nonsense brackets.

Mr. Tall and his partner Mr. Bald do a lot of first-class blogging here. I wrote about nonsense brackets here, here, and here.

Punctuation marks: They aren't just about language any longer.



posted by Michael at October 10, 2006


Their nonsense punctuation has now stumped me. What does that even mean? It's the kind of thing that leaves people feeling like they just aren't hip enough to even read the signs anymore.

Posted by: annette on October 11, 2006 5:05 PM

Thanks for the kind words, Michael. Let's hope we all will be set free from witnessing signs like this from now on, but then we know that Great Cultural Powers are dead set against us . . . .

Posted by: mr tall on October 11, 2006 9:04 PM

I'm seriously considering including this kind of silliness in a new marketing campaign. Because it gets attention from nerds, and I can blame it on "the ad guy." Heh, heh.

Posted by: Scott Chaffin on October 12, 2006 12:28 AM

[the:] looks like a parody of an phonetic transcription in the International Phonetic Alphabet. Maybe they should have turned the "e" upside down.

Posted by: Intellectual Pariah on October 13, 2006 6:36 PM

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