Yes, we do live in the age of obsession about design.

I'm a designer! A Multimedia Designer! Wow!

Here's the problem for me. You know that old maxim: "You can't judge a book by its cover." We've turned it inside out.

The triumph of graphic design and animation has elevated the cover to primacy over the book. In business and the arts, appreciable and meaningful content (as we call it in the biz) is virtually non-existent. Glitzy animation is everywhere, carrying with it the notion that that animation is actually conveying a useful or interesting idea.

We're all caught up in the adrenalin rush of hype, and there's damned little substance around. There is in this an element of evil. One of the constant themes of multimedia advertising and presentation is that reality is an invented concept, and that with a little imagination we can re-invent reality in any form we desire.

This is a lie. And that's a big problem

Posted by: Shouting Thomas on August 15, 2006 8:24 AM

ST -- "Content"? How square can you be? It's *all* about the packaging these days. After all, that's where the real thrill is.

Posted by: Michael Blowhard on August 16, 2006 8:17 AM






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