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« Crunchy Cons, Reredux | Main | Conservatives and Art reredux »

September 21, 2002

Women's Mags

Friedrich --

The magazine industry is going through what many say is its worst period in decades. All sectors are suffering -- except one.

According to the Economist (online, but subscription only), the women's glossies are not just thriving but booming. Why? Two reasons. The first is that, in a gloomy era, advertisers seem to prefer seeing their ads run next to pretty pictures rather than downbeat stories. The other, and larger, reason is that, despite the recession, American women continue to buy and spend as enthusiastically as ever.

Sample passage:

Certain items, such as luxury watches, cars or mobile telephones, seem to be as content nestling next to articles entitled "I'm a monster in bed" or "The truth behind the Britney backlash" as they once were amid stories on corporate strategy.

You go, girls!

Best,

Michael

posted by Michael at September 21, 2002




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