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May 23, 2008

Video for the Day: In-Grid

Michael Blowhard writes:

Dear Blowhards --

Here's a sweet-natured and cute-in-its-own-right celebration of French "ye-ye" pop, one of the most inane (if hard to resist) pop music styles ever. The performer is a contempo Italian pop star who goes by the name In-Grid:

Now, there wasn't too much po-mo attitude and mockery in that, was there? In any case, anything that encourages young women to have fun with kooky clothes, great eye makeup, and early Catherine Deneuve hair-dos -- and to perfect some naive-but-sexy go-go moves -- is OK by me. Are you surprised to learn that the Japanese loved ye-ye music too? I don't know about anyone else, but when it comes to watching girls in minis dance, I'm happy to be there for hours.

Read about In-Grid here. To sample the real ye-ye thing, search YouTube for "France Gall" and "Sylvie Vartan," two of the most successful of the ye-ye performers. Here's a contemporary band that features some ye-ye stylings. Here's a frighteningly well-informed list of recommended ye-ye recordings, and here's a website devoted entirely to ye-ye music.

Be warned: Ye-ye fans these days tend towards the competitively hip and the neo-post-ironic. Doesn't make the music any less cute, though.



posted by Michael at May 23, 2008


Now that was irresistible.

Posted by: PatrickH on May 23, 2008 8:30 PM

I didn't know we were at neo post-ironic yet. This is terrifying.

Posted by: Sister Wolf on May 24, 2008 6:55 PM

But such compelling insouciance.

Posted by: Luther McLeod on May 25, 2008 9:54 AM

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